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A blockchain launch with a drone show
over Austin
- Client
- Galxe
- Role
- Director of Marketing
- Scope
- Launch, events, film, merch
- Studio
- 14islands, web design
Overview
Gravity from Galxe is a new blockchain. A new chain has to earn attention from developers and users at the same time, so the launch had to feel bigger than a press release.
The role
Launch marketing lead and creative director. The launch covered a new brand, a token, a launch film, events and merch.
Launch film
The film went out the moment Gravity was announced live at Consensus 2024.
The Genesis of Gravity
A six-day countdown to launch. Each day revealed a moment in history as a constellation, ending with Gravity and the Genesis NFT mint.
- Format
- 7 reveals over 6 days
- Channels
- X, Discord, Galxe Quest
- Ending
- Genesis NFT mint
Brand and site
A G mark with speed lines, an amber palette and a site built for developers first.
Credits
- Launch marketing and creative direction
- Gabi Musayev
- Web design
- 14islands
- Film
- Andrew Spada