Gabi MusayevBrand & Creative Director
← All work

A rebrand for a platform
with 30 million users

Client
Galxe
Role
Director of Marketing
Scope
Brand, motion, web, merch
Studio
14islands, design and dev

Overview

Galxe is a web3 platform where projects run campaigns and reward their communities. It had grown to 30 million users on a brand built for its first few thousand.

The role

Brand-side marketing lead and creative director on the rebrand, with 14islands on design and development. The work covered the identity, the website, campaigns, events and merch, and the move from the GAL token to G.

Identity

A comet mark built on a strict grid, a purple-to-orange gradient and motion that carries the comet through every product launch.

G token artwork: streams of white characters on bright blue
G token
Smart Savings launch

Web and events

A new site for the platform, and merch made for events with partners like Movement and Refraction.

Galxe website hero, Your Web3 Growth Engine, on a purple gradient
Black Galxe, Movement and Refraction event t-shirts on purple

Credits

Marketing and creative direction
Gabi Musayev
Design and development
14islands