I build brands from
the first idea to the
launch, then lead the
marketing after it
- Based
- Brooklyn, NY
- Now
- Daylight
- Open to
- Two clients
The short version
I started as a designer, building websites while I was still in college.
Then I learned the rest of the business, one seat at a time.
A year in commercial real estate taught me how to sell.
Writing about electronic music got me into the music business.
Agencies came next. At VICE and Virtue I relaunched Bacardi's Cazadores and helped win the creative account. At Anomaly I led Budweiser's global Covid response and Dick's first social justice campaign.
Then web3. I ran marketing strategy for founders at Serotonin, then led marketing at Galxe, including the rebrand and the Gravity launch. Now I'm Brand & Creative Director at Daylight, where I built the brand and the marketing from scratch, and the website myself.
Most of my work now runs on AI tools I direct like a small team. That's how I can take on a client or two on top of everything else.
How I work
One person, start to finish
You work with me the whole way, from the first idea to the site going live. No handoffs to a junior team.
Brand and business together
I've sat in every seat: design, sales, agency and in-house. The work has to look right and also sell.
AI does the volume
I set the taste and the standard. AI tools handle the heavy lifting, so you get agency output without agency overhead.
Off the clock
I DJ niche house. Music got me into this business, and it still shapes how I think about taste.
Experience
- DaylightBrand & Creative Director2025 to now
- GalxeDirector of Marketing2024
- SerotoninSenior Marketing Director2021 to 2023
- AnomalyAccount Supervisor2020 to 2021
- VICE / VirtueProject Manager to Account Supervisor2015 to 2019