Hazy sunset with the sun low on the horizon

I help brands and products feel like leaders in their category, so customers, partners, and the team behind them believe it.

Selected work ↓

Daylight's brand and marketing,
built from the ground up

Client
Daylight
Role
Creative and Brand Director
Scope
Brand, site, print, motion, merch
Daylight website homepage, Your home's new energy system, over a solar-roofed house at dusk
Two orange Daylight books, one titled More Power
Daylight welcome kit: orange and black Good Day boxes with home essentials

Overview

Energy companies have felt cold and transactional for decades.
Energy touches everyone, yet it belongs to no one.
Daylight is a human, hopeful energy brand, built with optimism and abundance in mind.

Case study daylight

A publication that explains
the grid and your bill

Client
Daylight
Role
Creative and Brand Director
Scope
Publication, newsletter, web
Sunnyside article page comparing battery-only and battery plus solar homes
Sunnyside cover with a child's shadow and a sun graphic
Sunnyside article on a phone: What are brownouts, and why do they happen in summer?

Overview

Sunnyside explains what's really happening to the grid and your bill.

Case study sunnyside

A rebrand for a platform
with 30 million users

Client
Galxe
Role
Director of Marketing
Scope
Brand, motion, web, merch
Studio
14islands, design and dev
Galxe website hero, Your Web3 Growth Engine, on a purple gradient
Black Galxe, Movement and Refraction event t-shirts on purple

Overview

Galxe is a web3 platform where projects run campaigns and reward their communities. It had grown to 30 million users on a brand built for its first few thousand.

Case study galxe

A blockchain launch with a drone show
over Austin

Client
Galxe
Role
Director of Marketing
Scope
Launch, events, film, merch
Studio
14islands, web design
Gravity website homepage with the G mark on an orange gradient
Front and back of a black Gravity t-shirt on orange

Overview

Gravity from Galxe is a new blockchain. A new chain has to earn attention from developers and users at the same time, so the launch had to feel bigger than a press release.

Case study gravity

Earlier work

I'm a brand marketer and creative director in Brooklyn. I build brands from the first idea to the launch, and lead the marketing that keeps them growing.

Based
Brooklyn, NY
Now
Daylight
Open to
Two clients

Services

Brand sprint

For new companies. A brand from concept to launch.

  • Positioning, messaging and voice
  • Identity direction
  • Website, built and live

4 to 6 weeks, $25k to $50k

Start a sprint

Advisory

For early teams. Senior marketing and creative direction.

  • Weekly working session
  • Creative review on all work
  • Marketing and content plan
  • AI content systems

3 month minimum,
$5k to $10k a month

Let's connect

Launch

For a big moment. A product or company launch, planned and shipped end to end.

  • Launch plan and narrative
  • Campaign and film
  • Events and merch

6 to 10 weeks, $25k to $45k,
plus production

Plan a launch

Not sure where to start?
A one week brand audit, $7.5k, credited toward a sprint.

Book an audit →

Not a fit: product UX, paid media, day to day social

For fun

Images I directed with AI tools. Click any one to see it full size.